![]() You’d be surprised how many logos we’ve seen that are unreadable. Most important, be sure that the company name is legible and readable. A cafe’s atmosphere is typically relaxed and comfortable, and your font choice should reflect that. It would be best if you were sure anything with your font on it – letters, emails, business cards – reinforces the message that you’re a trustworthy, credible business.Ī more casual coffee shop, on the other hand, should avoid overly rigid, hyper-clean fonts. In contrast, “youthful” and “casual” fonts like Comic Sans were also considered “happy” and “casual.”įonts for a business logo, for example, should work to be traditional and clean. Traditional fonts, including Arial or Times New Roman, were categorized as “stable” and “mature” but were also considered “unimaginative” and “conformist.” The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. It’s clear that whatever your font choice should align with a customer’s expectations when they encounter your brand. ![]() How do you know which font style will work best for your business?Īre you better off with something conventional, like Arial or Helvetica? Maybe you’ll find a stronger fit with an offbeat choice like Kirsten or Papyrus. They were designed to make it easier for people to read words, and that makes most Serif and Sans Serif fonts a good fit for many different kinds of businesses. Some people are familiar with Serif and Sans Serif fonts (you’ve seen them even if you don’t know how to tell them apart). You may find that your purpose is best met by using a font with a vibrant personality throughout your website or using an amalgamation of sans and serif typefaces. It showcases personality by visually representing the tenor and tone of what it is you’re talking about. Typography is an effective way to convey more than just the words involved in written communication. When using fonts for your business, choose a font with the right “personality.” As we wrote, The emotion generated from font choice is directly tied to the letters’ shape and our psychological response to those shapes. The psychology of fonts in logo designįonts have a psychological impact on people. Let’s take a deeper look at the psychology of logo design and how fonts, shapes, lines, colors, and composition – the essential elements in your branding – can affect how a logo can influence purchasing decisions. ![]() Or, even worse, bad design choices lead to logos that don’t say anything at all. Thoughtless design choices lead to misleading or confusing logos. It’s in your best interest to ensure that every logo design choice is intentional and communicates the message you want to convey. If you understand marketing psychology, you already know there are things you can do to influence the way people respond when they see your brand identity. Whether every detail of a logo is intentional or not, every detail will influence people who see that logo. So, when starting your business, it’s essential to create a strong identity. A company logo is the visual figurehead of that company’s brand identity.
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